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Message and Sunday: an all Italian annual reporting hub

The acquisition of Sunday Srl establishes a leading Italian hub in the field of financial and sustainability reporting

Sunday e Message
Message and Sunday: an all Italian annual reporting hub
20 January 2022

Message S.p.A. has taken a big step forwards to strengthen its growth and development strategy in the segment of financial and sustainability reports in paper and digital form, from conception to creation, planning and design.


The acquisition of the corporate control of Sunday srl marks the birth of the first annual reporting hub in Italy – a fast-expanding market thanks also to the progressive diffusion of sustainability reporting. Sunday srl, whose headquarters are in Turin, boasts a longstanding collaboration dating back to 1980 with the main national communication companies.

From the very start, reliability and quality have always been Sunday’s trademarks. Our offer covers the entire corporate communication range of activities, with a special focus on the creation of annual reports in which we particularly excel thanks to our precision, punctuality and project management. The business operation with Message ensures an increase in scale and investments for future growth.
Mario Frenda, founder of Sunday

The diffusion of sustainability strategies in medium to large-sized Italian companies is increasingly drawing attention to how goals and results are disclosed, ensuring that messages reach relevant stakeholders through the most effective channels. Financial, sustainability, integrated and social impact reports represent a significant opportunity for companies to communicate with stakeholders. To make these reports meaningful, businesses have to find a concept aligned with company purpose and visual identity. Moreover, they have to organise content and key messages through both digital and non-digital channels in order to build trust-based relationships with stakeholders while strengthening their reputation as a “sustainable brand”.

What we’re seeing is a continually expanding market segment, and that’s why we really wanted this acquisition. We are two leaders joining forces to offer our customers a service of excellence which is constantly evolving thanks also to new techniques and technologies such as artificial intelligence algorithms. In this way, Message can provide greater support to its customers and stakeholders, from definition of brand identity to management of reputation and the identification of a sustainability strategy. Our wish is to continue accompanying customers in their journey towards a more central role in society, as underlined by our purpose - we make business the heart of a future-proof society. It is now business model transformation that drives communication strategies.
Alberto Zambolin, CEO at Message S.p.A.

Message S.p.A provides services in the areas of:

  • corporate communication (company websites and profiles, videos, storytelling)
  • performance reporting (annual and interim reports)
  • sustainability (strategies, supply chains, environmental impact, reporting)
  • ongoing management of company websites in terms of editing, IT and social media. 

Thanks to this operation, Message has reached a yearly revenue of over €5 million with a team of 50 people across their three offices in Milan, Turin and Ivrea.

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